On the Brink: A Fresh Lens to Take Your Business to New Heights

On the Brink A Fresh Lens to Take Your Business to New Heights Seeing Your Business through a New Lens Innovation has become such a ubiquitous value it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their bus

  • Title: On the Brink: A Fresh Lens to Take Your Business to New Heights
  • Author: Andi Simon
  • ISBN:
  • Page: 352
  • Format: Kindle Edition
  • Seeing Your Business through a New Lens Innovation has become such a ubiquitous value, it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their business problems however, they often don t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunitie Seeing Your Business through a New Lens Innovation has become such a ubiquitous value, it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their business problems however, they often don t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunities Andi Simon is a corporate anthropologist who has empowered thousands of business leaders to see their companies with fresh eyes, identify their next big ideas, and most importantly turn innovative solutions into executable change In her groundbreaking book, On the Brink A Fresh Lens to Take Your Business to New Heights, Andi presents her unique methods for harnessing innovation and revitalizing business growth Taking readers on a journey through seven case studies, Andi shares how she helped these businesses discover new and profitable growth opportunities by exploring the untapped resources that were right in front of them From a medical center facing multiple years in the red to a rural university battling decreasing enrollment to an equipment manufacturer whose award winning product just wasn t selling the stories of these seven companies struggling to innovate and grow provide invigorating testimony to the power of corporate anthropology Whether searching for a way to revitalize a business or to expand a successful company into new and profitable directions, the strategies outlined in On the Brink will give readers the fresh approach they need to achieve meaningful business breakthroughs Get A Copy Kindle Store StoresAudibleBarnes NobleWalmart eBooksGoogle PlayAbebooksBook DepositoryAlibrisBetter World BooksIndieBoundLibraries Or buy for Kindle Edition, 147 pages Published July 5th 2016 More Details ASIN B01H5P2HZI Edition Language English Other Editions 1 All Editions Add a New Edition Combine Less Detail edit details Win a Copy of This Book On the Brink A Fresh Lens to Take Your Business to New Heights by Andi Simon Author Release date Jul 05, 2016 Named the 2017 Bronze Axiom Business Book Award Winner in Operations Management Lean Continuous ImprovementAndi Simon is a corporate anthropologis Named the 2017 Bronze Axiom Business Book Award Winner in Operations Management Lean Continuous ImprovementAndi Simon is a corporate anthropologist who has empowered thousands of business leaders to see their companies with fresh eyes, identify their next big ideas, and most importantly turn innovative solutions into executable change In her groundbreaking book, On the Brink A Fresh Lens to Take Your Business to New Heights, Andi presents her unique methods for harnessing innovation and revitalizing business growth Taking readers on a journey through seven case studies, Andi shares how she helped these businesses discover new and profitable growth opportunities by exploring the untapped resources that were right in front of them.Businesses, not for profits, entrepreneurs are paying close attention They frequently talk about the need to innovate and change is if these are the sweeping secret sauce to solve all their business problems however, they often don t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunities In this book, Andi will take the reader through the theory, methods, and tools of corporate anthropology to see how this new perspective can help a stalled company see possibilities with fresh eyes to re ignite their growth Enter Giveaway Format

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    Lists with This Book This book is not yet featured on Listopia Add this book to your favorite list Community Reviews Showing 1 45 Rating details Sort Default Filter Jun 04, 2017 David McClendon, Sr rated it it was amazing review of another edition We were sent a review copy of On The Brink so that we might read it and write this review If you are in business, any kind of business, you need to be aware of the burgeoning field of business anthropology Paco Underhill taught us in Why We Buy to pay attention to not only what our customers were buying, but also what went into the decision to buy.On the Brink takes Why We Buy and kicks it up a notch In On The Brink, we are not only concerned with how and why customers make buying decisions, We were sent a review copy of On The Brink so that we might read it and write this review If you are in business, any kind of business, you need to be aware of the burgeoning field of business anthropology Paco Underhill taught us in Why We Buy to pay attention to not only what our customers were buying, but also what went into the decision to buy.On the Brink takes Why We Buy and kicks it up a notch In On The Brink, we are not only concerned with how and why customers make buying decisions, but also helping entrepreneurs and others address change that is taking place and will take place.On The Brink is well written and well researched In a way, it is like a mini course in business anthropology If you are a business owner or executive, you will want to read books like On The Brink and do a lot of Management by Walking Around in your company Get out there and be the Undercover Boss without having to hold hands and sing Kumbaya We give On The Brink all five stars with no reservations It is a good read and an important one, too flag Like see review Oct 15, 2018 Tom Airaksinen rated it it was ok Was expecting A former UX colleague strongly recommended this book, but I was honestly a bit disappointed Perhaps because of my background within cognitive science, user research including ethnographic methods etc Could perhaps be of an eye opener to people who have little or no previous knowledge in this field Also I found it a bit outdated when it comes to examples case studies flag Like see review Oct 06, 2016 Gene Babon rated it really liked it review of another edition Shelves strategy The author uses corporate anthropology to work with owners of stalled businesses to jump start growth Her anthropologist s tool kit includes the following Conduct observational research Find customers pain points Use culture probes and storytellingThis book profiles the author s work with seven distinct mid market companies and describes how corporate anthropology was used to move these companies in a profitable new direction The case study I liked the most was Centenary College and their The author uses corporate anthropology to work with owners of stalled businesses to jump start growth Her anthropologist s tool kit includes the following Conduct observational research Find customers pain points Use culture probes and storytellingThis book profiles the author s work with seven distinct mid market companies and describes how corporate anthropology was used to move these companies in a profitable new direction The case study I liked the most was Centenary College and their quest to move beyond being known as a two year women s finishing school.If you are a fan of Blue Ocean Strategy you will recognize the positioning concept of creating uncontested market space Among the tips I found useful Tell your story often if you don t tell your story, people will make one up for you Want to change Have a crisis or create one Business today is less about selling a product or a solution and far about helping clients solve their problems collaboratively We must know what the world needs first and then invest ourselves to supply that need, and success is almost certain Russell Conwell, Acres of DiamondsCustomers are trying to tell us something It is time to hear them flag Like see review Ola rated it really liked it Aug 02, 2018 Beth rated it did not like it Dec 05, 2018 Heli rated it liked it Feb 09, 2017 Rick Lindquist rated it really liked it Mar 06, 2017 Charles Franklin rated it really liked it Jun 23, 2016 Thomas r Niesen rated it it was amazing Sep 22, 2018 Milane Vargas rated it really liked it Jan 28, 2018 Jerome rated it really liked it Dec 25, 2018 Megan rated it liked it Jun 10, 2017 Aaron rated it it was amazing Jul 24, 2016 John rated it really liked it Jan 07, 2017 Zhen Ma rated it really liked it Dec 28, 2017 Todd Schock marked it as to read Jul 03, 2016 Frederick Rotzien marked it as to read Jul 04, 2016 Diana marked it as to read Jul 04, 2016 Cheryl Bradley marked it as to read Jul 04, 2016 Micielle marked it as to read Jul 04, 2016 Stacia Chappell marked it as to read Jul 04, 2016 Kathleen Hohler marked it as to read Jul 04, 2016 Alberto marked it as to read Jul 04, 2016 Pam Mooney marked 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    About " Andi Simon "

  • Andi Simon

    Andi Simon is a Corporate Anthropologist who helps executives see their companies with observant eyes, achieve aha moments, and discover new and profitable opportunities By applying the concepts, methods, and tools of anthropology to business environments, she turns observation into innovation and revitalizes businesses seeking growth Founder and CEO of Simon Associates Management Consul Andi Simon is a Corporate Anthropologist who helps executives see their companies with observant eyes, achieve aha moments, and discover new and profitable opportunities By applying the concepts, methods, and tools of anthropology to business environments, she turns observation into innovation and revitalizes businesses seeking growth Founder and CEO of Simon Associates Management Consultants Author of On The Brink A Fresh Lens to Take Business to New Heights 20 years as senior executive in healthcare and financial institutionsTrained practitioner of Blue Ocean Strategy and Innovation Games Sought after professional speaker and workshop facilitator PhD in Anthropology, tenured Professor in American Studies and Anthropology Visiting Professor at Washington University in St Louis

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  • We were sent a review copy of On The Brink so that we might read it and write this review If you are in business, any kind of business, you need to be aware of the burgeoning field of business anthropology Paco Underhill taught us in Why We Buy to pay attention to not only what our customers were buying, but also what went into the decision to buy.On the Brink takes Why We Buy and kicks it up a notch In On The Brink, we are not only concerned with how and why customers make buying decisions, We [...]


  • Was expecting A former UX colleague strongly recommended this book, but I was honestly a bit disappointed Perhaps because of my background within cognitive science, user research including ethnographic methods etc Could perhaps be of an eye opener to people who have little or no previous knowledge in this field Also I found it a bit outdated when it comes to examples case studies.


  • The author uses corporate anthropology to work with owners of stalled businesses to jump start growth Her anthropologist s tool kit includes the following Conduct observational research Find customers pain points Use culture probes and storytellingThis book profiles the author s work with seven distinct mid market companies and describes how corporate anthropology was used to move these companies in a profitable new direction The case study I liked the most was Centenary College and their The au [...]


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